If you're going to embark on sports betting or horse betting for pleasure or as a serious business venture - you're going to need to know what its all about.

We've spent many years learning how to read the form and fine tuning the art of bet placing- We don't always win, but we do profit from our betting.

bet365, is the Internet and telephone betting division of the bet365 Group Limited, one of the UK's leading betting and gaming groups. The group has held a UK license since 1974, has over 590 employees and takes more than 350,000 bets each week.

The bet365 Group Limited operates 59 land based betting offices in the UK, a 24/7 call centre and Internet operation servicing clients from over 120 different countries.

bet365 operates under a permit issued under the Betting Gaming and Lotteries Act 1963. Wherever you are in the world you can feel confident when betting with bet365 that the highest industry standards are adhered to and that you are dealing with a bookmaker who has many years experience within the highly regulated UK gaming environment.

You will find bet365 on the rails at many of England's famous horse racing and greyhound racing tracks. bet365 is also affiliated to the Backhouse chain of licensed betting offices.

William Hill are one of the world's leading betting companies and specialise in offering legal off-track wagering.

Founded in 1934, they have over 65 years' experience of offering betting services. Currently they operate over 1,500 licensed betting offices in the UK. With over 300,000 telephone clients worldwide, William Hill are the world's largest telephone betting organisation.

William Hill employ over 9,000 people to ensure that they offer a customer experience that is second to none. With a yearly turnover in excess of US $2.5 billion, you can rest assured that in placing a bet with them you are wagering in a totally safe, legal and confidential environment.

In short, William Hill are universally recognised as one of the world's leading bookmakers.